We want you to get the care and support you deserve.
About Salamah
Salamah was founded by Sadia Sultan, MBACP Counsellor and Senior Engagement and Development Officer with a race equity charity.
Through her therapeutic work, her role in race equality, and her experience with Women’s Services, Sadia developed a deep understanding of the emotional and mental health needs within ethnic and faith based communities.
Many people were looking for support that respected their cultural background, family context and traditional values, yet found very few services that felt aligned with their worldview.
Transforming mental healthcare for ethnic minority communities.
The NHS provides important support, yet many people describe IAPT and Cognitive Behavioural Therapy as limited or Eurocentric. Sadia noticed that clients often struggled to connect with these approaches or felt they did not reflect their lived reality, especially when their challenges were shaped by culture, faith, community expectations or family dynamics.
For some, past experiences with mainstream mental health services resulted in hesitancy to seek help again. They felt their perspectives had not been fully understood or taken seriously.
Having sat in the client’s chair herself, Sadia knew that people need more than techniques or worksheets. They need genuine connection, understanding and a space where their identity is not questioned. They want to feel heard, respected and understood through the lens of their culture, faith and personal experiences.
Drawing on her work in race equality, Sadia witnessed significant gaps in culturally responsive mental health care. She saw how these gaps affected access, trust and long term wellbeing across Muslim, South Asian, Black and other minority communities.
Salamah was created to address this need. The vision was simple: a therapeutic space where clients walk in and feel understood at a fundamental level.
How we choose our counsellors
Salamah carefully selects counsellors who embody The Salamah Code of Conduct.
Each practitioner is expected to be:
Safe
Creating a secure and welcoming space where clients can express themselves freely without fear or judgement.
Supportive
Offering empathy and guidance that meets clients where they are, at a pace that feels right for them.
Sensitive
Honouring each client’s cultural, spiritual and personal background and understanding how these shape their experiences.
At Salamah, we believe healing grows from a genuine therapeutic relationship that respects the whole person. Our aim is to support you in a way that aligns with your values, culture and identity, so you can heal, grow and regain balance in your life.